There are many ways to use new media in business. While the opportunities range from responding to customer comments on Twitter to executive blogging, diversified industrial manufacturer Eaton chose webcasts for improving its treasury management in Asia-Pacific.
Following a series of mergers that significantly expanded its Asian operations, Eaton needed to introduce new finance staff to the company and reduce the rapidly increasing impact of foreign exchange on its bottom line. We found people weren't comfortable with what to do so we had a lot of the operations out there not really following the structured approach we...
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