Chinese chemicals company Lumena Resources last night priced a $250 million high-yield bond, becoming the first debut issuer in the Asian non-investment grade market for more than two years. But this deal also gave investors something that is even rarer - exposure to a new and largely unknown sector -- which meant it offered a real diversification opportunity for investors who were prepared to do a bit of work.
It wasn't an easy sell though. The bookrunners -- BOC International, Credit Suisse and Deutsche Bank -- spent almost two weeks on the road with the management in an attempt to explain the company, the business and not least the industry dynamics -- a process not...