How much brand recognition must a company have before its super-loyal customers tattoo its logo on their bodies
Razer, the high-flying startup that offers top-of-the-range technology for online gamers, is the latest to attract such cult-like devotion, putting it in the elite company of world-leading brands such as Apple and Nike, whose superfans have also gone under the needle.
According to co-founder and CEO Min-Liang Tan, such brand loyalty and high user retention is what makes Razer not simply a company, but the leader in the global gaming community and a brand that represents the deeper values of gamers.
“There are many new...
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