Struggling to get into work mode, check out these ads

For weeks now, I’ve had a Post-it note on my desk reminding myself Write DBS, and tell them you like their television ads positioning themselves as an Asian bank, not just a Singapore one. But one thing after another piled up, and I kept forgetting to e-mail them.

So I’m writing about it here. In December DBS Bank launched a S$30 million $23.5 million regional branding campaign to boost its presence in its key Asian markets. If you haven’t seen it, then you aren’t a news-hound junkie watching financial TV after work, or flying regularly on Singapore Airlines, Cathay Pacific or China Airlines. But, in a nutshell, the campaign showcases DBS’s presence...